Some new shopping search engines are taking aim at the existing big shopping search engines by bucking the trend of featuring paid advertisers. Instead they display the entire panoply of product choices on the web. One of these new companies, TheFind.com, seeks to out-Google us with offerings. We tried searching for one of our Christmas list items, a crossbow, and sure enough the beta version of The Find, found 6591 items in 534 stores (by its own calculations). On page 10 of the search results, the items were still entirely relevant, and you know page 10 of any web search is often floating away like flotsam on a river of tangents. Don’t know much about their technology, but we like the image thumbnails that are so easy to scan. And the pop-up info available for each find. Impressive. (Btw, that crossbow, $600+ at MC Sports, is the real deal, for hunters, not for kids.)